About Us

Who We Are?

We have more than 50 years of experience growing the best coffee in Mexico, all thanks to the excellent soils of volcanic origin, varieties of coffee and to the careful process of coffee that our farms follow.

At Grupo Sanroke we work relentlessly to supply our customers with high quality products using environmentally friendly practices and processes.

Our History

More than 50 years ago, Don Domingo Muguira had a dream: bring the best coffee to Mexican homes.

His dream led him to the acquisition of three farms, where all begin and the quality of coffee is defined, which today have surpassed the productivity and quality of their beginnings.

We carefully cultivate coffee and plant the more suitable varieties according to the unique conditions where each plantation is located.

Laguna del Carmen. This coffee plantation was opened to cultivation at the beginning of the 20th century and was acquired by Mr. Domingo Muguira in 1976.

La Victoria was started at the end of the 19th century by the firm Nisch & Co. and was acquired by Mr. Domingo Muguira in 1975.

Santa Fe. Formerly known as Finca La Esperanza, it is a farm of great tradition. Founded at the end of the 19th century by Messrs. Nisch, with more than 4 thousand hectares under cultivation and was part of the important company Nisch & Co. Its founders, Messrs. Antonio and Federico Nisch sold 400 has. to Mr. Domingo Muguira in 1990.

Mission

Our mission is to maintain standards in coffee production that delivers a high quality cup and yield, sustainably grown, conserving and improving our soil, water, flora and fauna resources. Always hand in hand with our valuable human resources.

Vision

To be leaders in the production and commercialization of high-quality coffee, sustainably grown, and with a positive impact on communities and the environment, consolidating our coffee as a nationally and internationally recognized brand.

Our Values

Our philosophy is to always deliver the best of ourselves to produce the best coffee and to collaborate with those who are employees and neighbors. Our main values are:

Sustainability

We care about the environment and the well-being of the surrounding communities, we use cultivation and production practices that are sustainable and environmentally friendly.

Innovation

We are always looking for innovative ways to improve production and offer quality products to our customers.

Perseverance

Every day, we keep in mind our commitment and care that our work lead to meet our objectives.

Social Responsibility

We look after the well-being of our workers and communities offering jobs in the surrounding areas with good working conditions, supporting social initiatives by the community.

Passion

We are committed to the work and its product; we have passion for coffee and everything related to its production and consumption.

Commitment to community and nature

At Grupo Sanroke, we are proud to say that all our products are produced sustainably, respecting the environment and the well-being of our workers and surrounding communities. In addition, we are committed to offering a quality product, through careful cultivation practices, meticulous processing, and attention at every stage of the process.